Marketing Essay Example for Free

Marketing Essay Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while Its free for businesses to sign up for popular social media networks, so its an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.

Fantastical Ideas and Gothic Tendencies in Jane Eyre Essay -- Jane Eyr

Fantastical Ideas and Gothic Tendencies in Jane Eyre The novel, Jane Eyre, is infused with fantastical ideas and gothic tendencies. The novel is an example of Bildungsroman heroine with the title character Jane maturing from childhood. We see her spiritual, psychological and social development. Through this development Bronte manages to join both fantastic elements with a more realistic structure by weaving in references to fairy tales, dreams, mythic imagery and plot twists. Fantasy is used by Bronte to inform the reader of any emotional subtexts in the novel. Jane's dreams are a good indication of her feelings and provide the reader with a window into her emotions. This use of fantasy plays a major role and it helps Jane's character develop as a Bildungsroman heroine because it highlights her emotional and spiritual journey. The fantastic symbolism and imagery used throughout the novel are as important to the narrative as the plot because it allows the reader to understand many emotions and true characteristics of the protagonists. The novel is littered with faintly gothic references to folklore, ghosts and sprites. The core of the story lies in Jane's descriptions of what goes on in her mind and it is here that we see Bronte's most imaginative and fantastic imagery. Jane imagines herself in a fairy tale. When she first encounters Rochester, Jane writes, "I remembered certain of Bessie's tales, wherein figured a North-of-England spirit called 'Gytrash', which, in the form of a horse, mule or large dog haunted solitary ways and sometimes came upon travellers as this horse was now coming upon me." Here, reality becomes distorted which reveals new truths about the characters and their surroundings.... ...out Jane, from fantasy to reality. Bronte uses fantasy with Jane's character to underline the distinction between childhood and adulthood. Jane tends to invert adult and children's values in the same way. The fact that Jane is still finds fairy tales scary, infers that she possesses a fanciful, girlish nature. The imagery used when she meets Rochester for the first time gives the reader an insight into her immaturity. It is not until later on that Jane sees Rochester's "beastliness". A more mature adult knows that humans can be a lot worse in reality and more frightening than any "monster" in a fairy tale. The feature of fantasy is a creative ploy, which Bronte uses to enhance the thoughts and feelings of the main characters. The reader is given further insight and understanding of relationships with the magical and mystical imagery and vocabulary.

Era of Good Feelings Essay

An â€Å"Era of Good Feeings† is unity within a country, a stable government, beneficial or good foreign policy, and more. It shows how a country or region is in a good time period in regards to politics, economics, and social factors. The time period after the War of 1812 is often labeled the â€Å"Era of Good Feelings† due to nationalism. The government along with the people encouraged and maintained unity and stabilization within the country. There are many examples of nationalism that support that the time period after the War of 1812 was an era of good feelings. One example was the construction of canals and roads (Doc. B). The construction of roads and canals lead to more communication in regards to spreading news and informing one another about what’s going on in society. Furthermore, they lead to easier transportation. With roads and canals people were able to travel much easier and interact with one another more. An example of a canal that was built was the Erie Canal, the Erie Canal allowed goods to transfer from city to city in a much more efficient way. Another example of nationalism was the slave revolt (Doc. G). A former slave by the name of Denmark Vesey decided to plan a slave revolt after becoming free from his owner. Thousands of blacks were involve with the plan by overthrowing their owners by killing them. He eventually was set out to be hung once the whole massacre was over with. This is an example of nationalism because it shows how equality was being fought by black citizens. They were revolting to show how they think that they should be treated exactly how the whites were treated instead of being mistaken as servants. Lastly, another example of nationalism was the Monroe Doctrine (Doc. H). The Monroe Doctrine stated that European nations should not and can not interfere with affairs of the Western Hemisphere. In other words it was telling Europeans to back off and leave the United States alone. This is an example of nationalism because it shows how the Unites States was taking a stand for themselves and showing European power that they were not going to tolerate anyone stepping ove r them since they ultimately knew themselves that they had power which meant they were a force to be reckoned with. These are some of many examples of nationalism that support that the time period after the War of 1812 was an â€Å"Era of Good Feelings†. Many can argue that the time period following the War of 1812 was an â€Å"Era of Good Feelings† in result of nationalism. One example of  nationalism that support the statement are the roads and canals. Furthermore, another example was the slave revolt that was lead by Denmark Vesey. Lastly, another example was the signing of the Monroe Doctrine. Nationalism within the United States positively affected the country by leading them to maintain and further expand their country over the years.

The Culture Of The Thule Culture - 1428 Words

The Netsilik are an indigenous community that are descendants of the Thule culture, they reside North of Hudson Bay, just above the Arctic circle. They call themselves the Netsilik or â€Å"people of the seal† because of their unusual diet (Young, 1970). In his video Young states that, â€Å"The winter months for the Netsilik people starts in September and last right up until June, during these months the temperatures can range anywhere from 30-50 degrees below 0† (1970). During the 2-3 months of warmer weather, â€Å"the summer tundra remains wet, since permafrost not far below the surface prevents drainage† (Netsilik, n.d). This causes the Netsilik to migrate frequently. Their first encounter of non-natives was in 1890, a meeting that was brief but would provoke further meetings until the twentieth century. Interaction with other civilizations would only prove to advance their own, for neighboring communities like the Iglulik introduced them to more advanced weaponry like the rifle which eventually replaced their standard harpoon; thus making hunting much easier. Later on in 1920, trading posts were established, this completely changed their economy, for instead of white fox fur trapping and trade, the Netsilik now would trade for additional items made by non-natives, including woolen clothing, tobacco, steel traps, fishing nets, canoes, tea, and canvas tents (Netsilik, n.d). Adding these trading posts not only shows how adaptive the Netsilik are to other cultures, but it allowed themShow MoreRelatedThe Nazis And The Superior Race857 Words   |  4 Pagesworld view with â€Å"the notion that history consists of a Darwinian struggle for existence be tween races, and the Aryan (i.e., Germanic) race has been and still is of supreme importance as the highest race, the only race capable of creating advanced culture.† and that â€Å"human progress depended on two factors: 1) strengthening the Aryan race through eugenics measures; and 2) winning the struggle against the non-Aryan races (necessitating a strong military).† Hitler criticized the corruption of theRead MoreAmerican History And Its Impact On The West And Distant Future1860 Words   |  8 PagesUnsurprisingly, many historic cultures have not been accurately studied in modernity. Due to personal biases, incomplete data, or a multitude of other issues, incorrect perceptions about these collapsed societies remain. 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